Sarah Fretwell
Q What do you do?
“Brand strategy for small to large brands and I run a brand & design studio, helping brands create memorable experiences ”
Q How do you stand out in your field?
I think I have a different approach, and always think about the end-to-end journey for my clients’ customers. If you book a brand strategy project with me, I’ll always work on the customer journey side of things too, right up to how the content on your website supports the brand.
Q What are you working on right now?
A UX project for a design studio in New York!
Q What’s your style?
Simple, strategic, intuitive
Q Out of all your slashies, which one do you wish you could do more often?
Research! I could research for days!
Q What is frustrating you right now?
I have overcommitted to too many things but I guess I can’t complain!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I’d love someone to do all the client admin side of things - I always find that takes up so much of my time.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Anything to do with business strategy!
Q What kind of opportunities/projects are you looking for?
Brand strategy, UX and design projects and copywriting
Q Describe your ideal job/client/collaboration.
I love working with tech brands, I find the industry super interesting. I’ve done a lot of work for wellness and fashion brands which I always love working with. But generally, I really enjoy discovering new sectors - I’ve been working lately with a social impact x finance brand which has been an incredible experience.
Q What is your rate?
My day rate I starts at £400 and minimum project rate starting at £3,000.
Q How should someone approach you about working together?
Get in touch at www.sarahfretwell.co.uk or connect with me a DM on Instagram at @sarahfretwelll.
Q Who is a creative you admire?
Lucy Williams!
Q Oh! and… how do you stay creative?
Sing in the shower!
This member profile was originally published in October 2023