Erika Zhuravskiy
Creative Director / Brand & Web Designer / Content Creator
New York, NY
Q What do you do?
“I am a creative director based in NYC. ”
I focus on strategic branding, web design, and social media. I build brands for determined and ambitious entrepreneurs through innovative and disruptive design with a WOW factor.
Q What steps did you take to get to where you are now?
Over my 9 year career, I have worked with creative agencies and brands in the fashion, lifestyle, and beauty industries located all over the world.
Q How do you stand out in your field?
I like to build brands that stand out from the competition, I understand the value that innovation brings, and that is the strategy for my creations.
Q What are you working on right now?
I'm currently working on a couple of projects; 1. The creation of the FW22 campaign for a high-end men's streetwear brand. 2. Designing and art directing the E-commerce store launch of a new beauty product for women.
Q What’s your style?
I would describe my style as bold, minimalistic with a WOW-factor.
Q Out of all your slashies, which one do you wish you could do more often?
Aside from branding projects, I love everything that has to do with web design / UX/UI design; I like learning about new trends, transitions, motion, and movement. While I wish I could do it all on my own, I am happy to work with experienced developers that can bring my vision to life, giving my clients the ultimate experience and a top-quality creation.
Q What is frustrating you right now?
I wish I could focus more on advertising my business, but on the other hand, I am happy to be busy with work, so I guess is not all that bad.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I'd probably hire someone to work on my business social media, it is always easier to create work for a client, but when it comes to your own business, it can be challenging, especially if you are a perfectionist like me.
Q What do you wish you could have told yourself, when, and why?
I would probably tell my early 20's self to save more and start investing.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would talk to a financial advisor and learn more about how to manage my finances and how I can implement these tools to grow my business. Ideally, I would like to able to be a guide to my clients when it comes to budgeting and saving money while growing your business, I think we are all looking for that.
Q What kind of opportunities/projects are you looking for?
If you're in the fashion, lifestyle and/or beauty industries let's talk!
Q Describe your ideal job/client/collaboration.
I enjoy working with brands and entrepreneurs that are determined and passionate about what they do, they are ready to take the necessary steps and make things happen.
Q What is your rate?
Prices vary depending on the length of your project. Branding starts at $2.5k, and website development starts at $4k; I'm also open to smaller projects depending on my availability at the time we speak.
Q How should someone approach you about working together?
I'm one message away, info@erikao.com or you can also fill out a form on my website, outofreach.nyc/inquire
Q Who is a creative you admire?
Someone that impressed me with her photography work was one of my clients Lauren Dixon @laurendixonphoto. Not only is she the nicest person, but her work has been nominated as The Worlds Best by @junebugweddings
Q Oh! and… how do you stay creative?
Awwwards, Pinterest, Instagram, Creative Market
This member profile was originally published in August 2022, Updated April 2024