Sara Liberthorn
Sara Liberthorn
Art Director / Designer / Photographer
San Francisco, CA
www.libernans.com
instagram @libernans
WHAT DO YOU DO?
“I am an art director & photographer who conceptualizes and creates strategic product photos.”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I have a degree in motion media (aka I know how to make GIFS) and background in social media content creation and graphic design working on in-house and agency teams. I came to art direction through my past position on an in-house team where I planned, strategized, and created all content for their paid media channels. This had me styling photo shoots, buying props, creating mood boards, and executing against analytics.
How do you stand out in your field?
I create product photos for brands that are both beautiful and strategic. My background in design and art direction lends to my strategic lens on creating content that performs for your brand across a variety of digital mediums.
WHAT ARE YOU WORKING ON RIGHT NOW?
I am working on a collaborative partnership to create a creative studio (aka we shoot and style product photos for DTC brands).
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Minimal, warm, earthy - I like to make things that are brutally simple with an earthy, tactile aesthetic. I hope to create images that have a cozy, warm, familiar feel and is both pragmatic and beautiful.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Art directing for photography is a definite focus for 2020.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I'd say making time to get to my passion projects- they often fall on the back burner and I'd like to put more time and energy into them.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Having someone help me find prospective clients is a constant need!
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Trust your gut more often, you'll know when it's the right fit. Don't force it!
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I'd love to learn more about starting a creative business (or a creative team) from the ground up. There is a ton of stuff about marketing that I don't know yet (CRM platforms, brand strategy and positioning, Google AdWords). I know I don't have to do it all but I'd love a business mentor to help me know what I don't yet know.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Looking for small-medium DTC brands who need aesthetic, art directed photos for their social and web needs.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I'd love to partner with small-medium size DTC brands who are looking for product photography for their websites and social media. I'd love to work with them on a continuous basis to refresh their creative seasonally as well as for larger brand launches.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
This is highly variable per project rate (how many photos a client needs, what usage rights, etc.). But we can work to create cohesive, custom packages for businesses, especially if they are interested in repeat/retainer business.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Send an email to: hi@kyndred.co
HOW DO YOU STAY CREATIVE?
Rest & fun are critical to not only staying creative, but living a good life!
This member profile was originally published in x 2020.