This involves strategically looking at influencer programs for brands and how we can tie them into whatever campaigns we're executing each quarter. When I'm not at work, I do a bit of freelance work for brands in the influencer space (think very basic seeding strategies) and then I also write a column for NUDE Magazine, a magazine for creatives based in LA. The column is called Bare Thoughts and touches all things dating, living/creating in Los Angeles, and how to then navigate those certain experiences.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I started at the bottom (now I'm here). Ha! Kidding. I did start at the bottom though. At the agency (which I've been with for three years) I began as a community manager and really started by honing in on organic and paid media strategies – capitalizing on content creation and growth for brands. From there, I began to incorporate influencer talent into growth strategies and really finessed my capabilities into managing all of the agencies influencer programs. As the Senior Manager and lead of the department, we’re really working right now to restructure the department and turn it into a fully fledged, integrative ambassador-type program; where campaigns are much more strategic and top-level.
As far as writing, I’ve always loved it. I received my degree in Journalism from San Diego State and I’ve worked on a couple copywriting projects at the agency. I was told early on to write about what you know – and I know what dating is like in this city so I write haikus for @haikantwithyou (something I ideated in hopes to turn into a published book) and then I also write for NUDE Magazine. The column is brand new – but something I’m really excited to grow and nurture into a must-read.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
The hardest part about influencer marketing is that brands have a hard time buying into something that doesn’t show ROI in a clear way. This is much easier said than done, but brands need to step outside of what a KPI might look like and be more open to experiential activations that can allow brands to live off social.
WHAT ARE YOU WORKING ON RIGHT NOW?
Like I mentioned above, I’m really really into my haikus. Think an Overheard LA type of account specifically about dating as a millennial. The content is aimed to be super shareable; I’m hoping to build up enough of an audience that I can then go to a publisher and turn it into a book.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My writing style is very colloquial and conversational - think Lena Dunham meets Chelsea Handler. I aim to write in a way that makes the reading experience that much more enjoyable; almost like you're just talking to one of your friends.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
The writing, definitely. Figuring out a way to really monetize it is a big priority for me right now. I’m open to more of a freelance structure with it and really want to start churning out content for brands/influencers/creators who need help with it (be copywriting for a web project or submitting weekly articles to supplement a blog).
WHAT IS FRUSTRATING YOU RIGHT NOW?
The hardest part about my full-time job is getting clients to buy into paying the agency more money to execute a larger-scale influencer campaign that will ultimately have more impact. Brands can’t see beyond what they are spending; when at the end of the day, the more money you have to throw at a cool, integrative campaign – the better.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Engage the shit out of my poetry account. I’m aiming to grow by 10% a week but mining is HARD. And tedious. Send help, asap.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
To not let anyone instill doubt in you. People will tell you everyday that you can’t do something or that it’s risky but you shouldn’t listen to them. Also, to just start. Starting is always the hardest part; but it's the ammunition you need to really bring any idea/passion/creation into fruition.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Writing a novel! It’s figuring out how to get a literary agent interested in the material; finding the right literary agent; and then writing a proposal that stands out. There are so many things that need to happen (and I don’t know anything about self-publishing) so it’s more so that I need a how-to manual. Or a publisher to come to me. Yes, that would be great.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I’m definitely looking for more freelance writing opportunities – from copywriting to editorial. Additionally, looking for interesting brands to bring into the fold that want to execute experiential digital marketing campaigns (we’ve worked with WWD, KitchenAid, Lululemon, and Peets Coffee & Tea to name a few).
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal job would be to write full time for a lifestyle publication. To have a platform to write about what I want to write about while also unifying a community on pop culture trends that affect everyone would be amazing. Also, would love to do this whilst in the throws of publishing a book. I know this sounds a lot like Carrie Bradshaw but it’s not, I promise.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
So for freelance projects with influencer work, I normally do a project fee (anywhere from $700 - $1,000/month depending on the project). The agency is a different story.
For copywriting, my hourly rate is $55 and then for freelance writing articles, that amount varies. Definitely email me – I’m flexible.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
HOW DO YOU STAY CREATIVE?
Bike Rides and Bookshelves / Is how I stay creative / Value alone time
This member profile was originally published in May 2017.