Lorenzo Diggins Jr
Artist / Designer/Creative Director
In short, I'm an artist and designer who creates products, content, and experiences for a living.
WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?
My journey leading up to now has been interesting to say the least and I have overcome many obstacles: from not having the “right” resources to not having the “right” team in place to not knowing the “right” people. The way I overcame all of those things is by redirecting my focus from the stuff I didn't have and really directing my attention to creating the best product/results possibly with what I did have. So to bring it back around - changing my perspective on how I viewed my journey along with my will to keep going even after experiencing a lot of failure along the way is ultimately what got me here and it's going to take me where I want to go.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
I find that a lot of people who create products, particularly in apparel, that often times there's no emotion connection with them and the product and as a result there's no emotional connection between the consumer and product. In my personal opinion I believe that best products are when there is an emotion connection involved so that's why with all of my recently projects/creations, I've made a conscious effort to make sure there's an emotional connection.
WHAT ARE YOU WORKING ON RIGHT NOW?
My current passion is this project I recently launched called "The Simple Things Project" where I am exploring the "simple things" that bring people joy which is all inspired by an illustration zine I put out about the "simple things" that bring me joy. I also created a collection of merch to accompany the project.
You can check it out here: http://itcouldallbesosimple.com
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I've been told I have a minimal aesthetic but I really enjoy pops of color. I think that juxtaposition is represented in all of my work.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Honestly - I wish I could focus more on my artwork. Recently that has been the thing I've found most peace in.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I still operate the bulk if not all of my business on my own and if I haven't already, I'm reaching my plateau of what I feel I can continue to do own my (effectively). Currently, I'm working on getting an intern/assistant to help me manage some of the many moving parts of my growing business.
IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Ha! this is easy - to repeat my last answer, I would hire someone to help me manage some of the many moving parts of my growing business. With this most recent project I launched, I have A LOT of momentum and I could really use help keeping everything in order so nothing slips through the cracks as they have in past when too many things were on my plate.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
In the past I've made a lot of (costly) decisions based of impatience and just being too eager to "get on". What I would have told my younger self is to just be patient and take your time...don't focus on what you don't have...just continue to work on your craft and everything will fall into place.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
One of my goals is to have my own brick and mortar store - so If I could talk to an expert about anything - it would be about having longevity as a store owner.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I would love to collaborate with more brands - either in designing or creative directing. I would love to collaborate with more brands - either in designing, photographing, and/or creative directing.
WHAT IS YOUR IDEAL CLIENT?
I would love to collaborate with Coca-Cola and/or Converse in creating some products and experiences. Also I would love to have the opportunity to curate a gift shop for a hotel - kinda like what Poketo did for The Line Hotel.
WHAT IS YOUR RATE?
It really depends on the project.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
A simple email always work. Admittedly, sometimes emails slips through the cracks, a simple comment/message prompting me to check my emails always helps too lol. Also if you happen to see me in public - just say hello, don't message me after saying "I saw you but didn't want to bother you" - I promise I won't bite.
HOW DO YOU STAY CREATIVE?
Focus on what makes me happy!
This member profile was originally published in June 2016.