Lina Forsgren
Art Director / Graphic Designer

Lina Forsgren

Art Director / Graphic Designer

Stockholm, Sweden

www.linaforsgren.com
Instagram @lina__forsgren
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WHAT DO YOU DO?

I’m a cross-disciplinary Art Director & Graphic Designer developing physical and digital design and concepts for brands, organizations, institutions and initiatives worldwide.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

For six years I've been both studying and working with graphic design full time in various ways. Illustrating is something I've always done and at 16 I got into graphics and then continued on that line forward until now. I've got a lot of opportunities on the way that I'm grateful for and that has led me to where I am now.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

This is key to make it work, but I would say follow deadlines and a sense for project management. Most people within my field work as employees and then you might not need as much project management in you, but if you want to work on your own/have your own studio you need to be really communicative, organized and interested and passionate about project management. 

 

WHAT ARE YOU WORKING ON RIGHT NOW?

Right now I'm designing a cookbook, working on a new identity and website for a safer sex campaign, an art project for a new magazine/exhibition and logo for a TV show.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I like to work in different mediums and disciplines, to let them cross. I like it big and bold with some edge. In my head the things I do is a mix between cute and goth interpreted in typography, shapes and colors.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I'd like to do more set design and art directing for photo shoots. More work in a physical space.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

The small things that don't have a specific deadline always ends up at the bottom of the list. I really need to set a time for it to be finished to get it done.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I would have them assist me with my design projects, for example making mood-boards or producing originals. Administrative work would also be a big help.

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

I'd tell my self to not compare myself with others too much when I went to design college. I'd also tell my self to get a proper sleep at night – to make ideas rest and pick them up again to make them even better.

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I'd absolutely love to learn 3D animation.

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

Creating visual identities and concepts, designing for both printed matters and digital platforms. Art directing photoshoots, doing set design and directing short films (commercial and art), illustrating.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I'd love to work for example exhibitions; creating the identity, all the communication around it and the visual experience in the room.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

90–135 $/h

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Ideal is writing me an e-mail with a brief, telling me what they appreciate about my work and why they feel like we would work well together. Ask me to give them a quote, or if the budget is limited, letting me know the budget before we move forward.

 

HOW DO YOU STAY CREATIVE?

Meet a lot of people!


This member profile was originally published in January 2017.