Lexus Monroe
Virtual Assistant / Brand Designer and Strategist / Founder of Lexus Design Studio
Tampa, FL
lexusdesign.studio
instagram @lexusdesignstudios
Q What do you do?
“I am a virtual assistant who helps female entrepreneurs run their business by handling day to day tasks that is essential for a business to run.”
I also have been trying to transition into brand design and strategy because I love designing and being able to be creative. I want to be able to help other female business owners create a brand that is unique and individual to their business. I love creating things that stand out from the crowd.
Q What steps did you take to get to where you are now?
I started off by researching and taking a virtual assistant course that I believed was best fit for me. After taking the course, I implemented everything I learned into opening my first every business. I opened my business in 2020, when the world went to chaos. After being in business I learned that I loved working with women and I loved being creating and designing things. I dived into taking courses on brand design and strategy that I felt resonated with me. I am still getting my foot into the door, but I absolute love everything I am doing with my business. I know I am headed into the right direction.
Q How do you stand out in your field?
I stand out because growing up I have always loved looking at the structure of houses, looking at the difference strokes in a paining, looking at how the rain bounces off the trees, looking at a foggy cloud in the fields, etc. I have always loved the beauty of the eye and the world around us. I loved being able to take inspiration from the world and put it into my work. When I am working, I put my all into it and I am proud of what I have done.
Q What are you working on right now?
I am working on opening up a mini course that helps female business owners DIY their own brand if they don't have the funds yet or they are just starting out in their business. I want others to be able to have the essential tools to create a brand they love and are proud of.
Q What’s your style?
My style is definitely vibrant, friendly, bold, with a touch of feminine. I love design that is unique and really stands out from the typical.
Q Out of all your slashies, which one do you wish you could do more often?
Brand design and strategy
Q What is frustrating you right now?
Being able to find the time to focus on my business which also focusing on my client's businesses. I usually put my business on the back burner to focus on my client's businesses. That makes it harder to grow my own business which I know is essential to scaling.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would have them manage my social media accounts and some administrative work.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told myself when I first started my business to focus more on my business. I have spent so much time focusing on my client's business and that leaves little to no room for my own business. I feel I could have scaled my business more than it is now by focusing more on my own business. I absolutely adore all my clients but there are only so many hours in a day to work. So I know scaling my business will help me charge more and create digital products that run on their own.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would love more insight about brand design and strategy. I am still learning it all and it is a lot to take in. I have taken courses that have helped me learn so much, but there is still so much more to learn. I want to learn more about the creative and inspiration side to designing a brand. I want to get deep and feel the inspiration. I love being able to work with others and see their perspective on things.
Q What kind of opportunities/projects are you looking for?
Brand design and strategy opportunities. Also graphic design opportunities.
Q Describe your ideal job/client/collaboration.
My ideal client would be a female entrepreneur that is creative and appreciates the beauty in individuality.
Q What is your rate?
My rate is $30 USD per hour for graphic design. My packages for brand design and strategy start at $800 USD and go up depending on what different assets you would like to have for your brand.
Q How should someone approach you about working together?
They can email me or reach out to me via my social media profiles. Then I would send them an inquiry form for them to complete which goes more into depth on their business and what they are looking for.
Q Who is a creative you admire?
I would definitely recommend Abi Connick and Viviana Graphics across Google, Instagram, Facebook, Youtube, etc.
Q Oh! and… how do you stay creative?
Always be your authentic self
This member profile was originally published in January 2023