Katharine Hargreaves
Strategy Consultant, Creative Director of Fresh Conceptual, Founder of Powersuit


Katharine Hargreaves

Strategy Consultant, Creative Director of Fresh Conceptual, Founder of Powersuit

Arts District, LA


Twitter @uxpony
Instagram @lasagnabird 
Pinterest @freshconceptual
Medium @milkzaps


What do you do?

I am a UX consultant focusing on creating systems and infrastructure for the new era.

I design and develop digital and interactive strategies for forward-thinking startups, small businesses, non-profits, and social entrepreneurs around the world.

Depending on the needs of the client, what I do involves a lot of integrated and creative thinking, collaboration, communication strategy, teaching, listening and translation.

Give us an example of how you do your job like a BOSS. 

I understand the value of the people around me and I believe in the communities I work with.

I believe that who you are in the world is more important than what you do. Developing community-led solutions takes a lot of patience, negotiation, and humility. Learning how to communicate and actually listen to your audience is not an easy task for a lot of people but it is a critical practice. For me, being a BOSS is navigating the more challenging conversations and situations that arise with grace, empathy, and openness.

For other people in your field, what do they usually lack?

Adventure. My current job is one that didn't exist 20 years ago. I've never been interested in a traditional career path and this has led me to define my own opportunities.

I have always been attracted to the concept of the "edge" - a place where things are in flux. At the edge the normal rules don't exist and this is the place where I am most at home. Innovation - a driving trend in my industry - starts with stepping outside your perspective and seeing things from another angle. It really can be that simple but is hard to do without an adventure mindset. You must be willing to leave your familiar world behind.


If you have multiple jobs and/or skills, which one do you wish you could do more often?

I wish I had endless time to develop community workshops and open source resources for those lacking access to education and opportunities.

What are you working on right now?

Right now I am in the process of launching several big projects. The one I can talk about is POWERSUIT, a social club for modern creatives. We produce radical cultural programming for those who live and learn outside the box.


What is frustrating you right now? 

All the logistics! I am best at the creative / concepting side of things and do my best work when my partner or team can focus on the business decisions that stress me out.


What are you putting off right now, but you know you have to get to, but you haven’t had the time?

Product management timelines. Writing a business plan. Financial planning.


If you could hire someone for $20/hour, what would you have them do to make your day easier?

Synthesize research. Create decks and spreadsheets. Database management. Documentation.

If I'm totally honest: coffee runs and back rubs.


What are all the tools (digital or physical) you use on a regular basis?

MacBook and mouse. Sketch (www.bohemiancoding.com), Google Drive, Dropbox, Trello, pen and paper. Moleskine weekly agenda.


If you could talk to an expert to gain more insight on something, what would it be about? Give us a name so that we can reach out to them! :)

Holistic health practices and life management techniques. Numerology. Innovative business practices for digital nomads. How to effectively market my business and ideas. How to pilot projects internationally.

What kind of opportunities/projects are you looking for?

I'm always on the lookout for projects and partnerships that connect community networks, facilitate access to learning, activate urban areas, and conceptualize creative solutions from the bottom up. 

Always down to collaborate on weirdo photoshoots, graphics, print and digital projects, community events, workshops, and other programming. 


Describe your ideal client/job/collaboration. Or describe a really positive past experience.

The best experience is one where each person respects the value of what the other is bringing to the table. 

Ideal collabs and clients allow me the creativity, freedom and time to develop system-level solutions, not surface improvements. 

Looking for partners in developing radical solutions, creating absurdist scenarios, activating urban areas, and developing cool resources. 


What are your deal breakers? When do you say “no” or quit.

I don't work with drama, period. 

I'm also not interested in working with people who already know the answer and are just looking for someone to implement it. 

People who don't like GIFs.


What is your hourly rate? 

My hourly rate begins at $100 depending on the project scope, team size, and role. I do give discounted rates to nonprofits and social entrepreneurs. 

For the most part, I provide estimates on a per-project basis and am open to trade negotiation for small projects and gigs. 


How should someone approach you about working with you?

Drop me a line with your idea, pitch, creative brief, or budget. 
Or just say sup: freshconceptual@gmail.com

This member profile was originally published on July 2015.