Dani Kreeft
COPYWRITER/PHOTOGRAPHER/ENTREPRENEUR

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Dani Kreeft

COPYWRITER/PHOTOGRAPHER/ENTREPRENEUR 

Toronto, Ontario

www.danikreeft.com
Instagram @dani_press
Pinterest
Facebook.com/DaniPress

 

WHAT DO YOU DO?

I write snippets, sentences and stories for anyone looking to leverage the magic and momentum of words.

As a freelance copywriter, I write snippets, sentences and stories for anyone looking to leverage the magic and momentum of words. As an entrepreneur, I am the director of my own stationery brand, Dani Press. As a photographer, I shoot creative content for brands, typically for social media, and contribute to my own stationery line with photos taken all over the world.

 

WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?

I arrived to where I am now by wandering and tripping and feeling my way through the dark, to be honest. I binned the typical path by dropping out of business school to travel the globe on and off for 8 years. Doing that naturally highlighted what I love - writing, snapping photos, sending airmail - so it only made sense to start my own stationery brand. Dani Press was born after one of those trips and it's been my mainstay gig for over 6 years.

While I traveled the world and started my own company, I was constantly sharpening my writing and chucking out little pieces of work here and there for online magazines, clothing brands and lifestyle blogs. Consistently penning copy gradually made me realize how valuable and rare great copywriting is.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

A distinct brand voice. I think a lot of people struggle to articulate who they are and what they're all about, which makes it harder to stand out, to differentiate yourself and tell an honest and distinct story.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

I'm pulling on every social thread I know of to broaden my experience as a copywriter, primarily. I want copywriting to be my career front-runner, so all of my efforts are pouring in that direction.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?

Everything about my life reflects a real throwback to the good ol' days. I like to sit in and be surrounded by the worn in and worn out, whether that's a pair of Levi's, a Springsteen record or the 1970s-esque style of my studio. 

My chipboard collection represents that with its gruff, simple chipboard and vintage-inspired airmail envelopes. They're witty whips with a classic twist.


 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

My own personal writing. I have a book idea just resting in the back of my brain, but it's difficult to border out time for it when I need to make a living working on other projects that bring the money in right now.

 

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WHAT IS FRUSTRATING YOU RIGHT NOW?

Lack of cash. It's hard to balance capital and creativity sometimes. You can risk and lose. You can paint yourself into a corner with debt. You can be living in an expensive city and trying your hardest and still come up short. 

 

IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Petition stores one by one via e-mail and airmail to carry my work. It's very research-heavy and time-consuming, so it can be difficult to stay on top of when your to-do list is as long as ever.

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

I would've told my early twenty-something self that my desire and gift to write is far more valuable than I could've guessed. I just assumed everyone observed the world and digested their thoughts on paper and kept a notepad by their bed to scribble all their mental meanderings down. But I didn't understand what a gift it was to write and to write well until this past year. 

 

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IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

How sanding, scrubbing, shining your character can be one of these strongest ways to build a robust creative scope and career. I'd talk to someone who has some of that journey under their belt and listen so intently while they describe what it took to get there. How great character creates great work.

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

Whether for individuals, brands or blogs, I'm looking for a wide range of experience with copywriting. To develop a brand's voice, lock in their identity and carry that forward through social media campaigns and creative marketing, that's the dream.

 

WHAT IS YOUR IDEAL CLIENT?

Gosh, The Gentlewoman. I would sweep the floors and scrub the toilets to be around the team that makes that magazine happen. It's so beautiful.

 

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WHAT IS YOUR RATE? 

It definitely depends on the project, but the typical hourly rate for copywriting projects I take on is $40-$50/hour. Word count rates, as opposed to time rates, can also be discussed.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Please intro with a hilarious GIF. Just break any stranger tension right off the bat.

Seriously, though, it helps to have a 2-3 sentence brief on what the end goal is and also any budget parameters, but sometimes helping clarify a project comes with the collaboration. So just shoot me a line at dani.c.kreeft@gmail.com if you see some parallels between what I offer and what you need and we can go from there.

 

HOW DO YOU STAY CREATIVE?

A lot of coffee.

 


This member profile was originally published in June 2016.