Story Architect / Social Media Strategist / Content Creator / Writer
I help brands tell their stories - through social media, writing, and content curation. To me, there is nothing more valuable or beautiful than a well-delivered story - it's what makes us uniquely human. With that in mind, I work with brands to strategically tell their stories to the right people at the right time. Mostly, this comes in the form of building smart social strategies that are delivered through good, can't-look-away content and copy. In short, I consider myself a story architect.
WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?
In the social media world there is no yellow-brick road, so my steps are more like salsa mixed with the twist rather than a perfect foxtrot. After graduating with a communication degree, I delved into the world of social media as a side-project - which then eventually grew to creating a side-business and moving into full-time communication roles. Along the way, I've worked with authors, startups, restaurants and more. Never a dull day to say the least!
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
My ability to nail the tone of a brand or person is what has helped me successfully tell good stories. Authenticity is important in the storytelling world and I believe a consistent, genuine tone is critical. I also have an ability to write well and can tell the difference between their, they're and there - something that's pretty handy when you write for a living.
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm currently helping a baby bedding company get their social persona off the ground. It's an interesting project that allows me to creatively implement grassroots tactics.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I have a love for minimal, impactful content. To date, I haven't had the opportunity to work with a design team that makes my content dreams come true, but I know it will happen one day.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I would love to focus more on content styling. It's such an interesting world that heavily compliments social and I would love to actually do some of that styling/ photography myself. I also would love to focus more on my work as a barre instructor - there's nothing better than helping others change their lives through fitness.
WHAT IS FRUSTRATING YOU RIGHT NOW?
As of now, my frustration lies in finding the right connections that lead to projects. I am quite possibly the worst when it comes to going out and getting new clients.
IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I'd hire someone to pull analytic data for me. The numbers are important but I'd much rather someone else take the time to pull it all and organize it.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I mean, how much time do you all have? For one, I wish I could have told myself circa 1997 that cutting my bangs was going to result in wearing a headband like a ninja for 4 months. I also wish I could have told my younger self that when things don't work out, even if you really want them to, it's usually for the best. As John Steinbeck said, "Nothing good gets away."
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Algorithms! Social media algorithms are a puzzle that demand to be figured out, so if I could add to what I'd already know, I'd be forever grateful.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Ideally, I'd like to work with brands developing their social presence. I'd also like to delve into more writing - whether that's website copy, social copy, etc. Lastly, I'd love to be able to work on social content styling. Consulting on projects that revolve around lifestyle brands, causes and modern brands would be my jam.
WHAT IS YOUR IDEAL CLIENT?
There's nothing I love more than a friendship/collaboration where people respect and appreciate each other while getting the job done. I've had several of those types of clients and we both respected each other for the knowledge and skills we brought to the table.
WHAT IS YOUR RATE?
As most say, this depends on the project - there's no cookie cutter solution when it comes to social! Generally, I like to have a conversation with clients about their needs and from there, try to work together to find a solution that fits their budget.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
A short email is always great to start off with, but let's be honest - it's so 1999. So if that email were to include an overview of who you are, what you're looking for and expecting, and what your budget is along with your favorite Disney movie clip + favorite type of pizza, I would totally love that.
HOW DO YOU STAY CREATIVE?
Reading, watching, studying, and Gilmore Girls (wittiest show in history).
This member profile was originally published in July 2016.