Ciarra Walters
Photographer/Art Director

ciarra-walters

Ciarra Walters 

Photographer / Art Director 

Los Angeles, CA

www.throwingtoast.com
Instagram @cbozthepoetess

 

WHAT DO YOU DO?

I am a photographer and creative director. Executing visions, my work reaches and relates to a large demographic.

My photography is raw and colorful. It brings out the true essence of people through my photographs. It’s a rhythm.

 

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WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

1. Believing in myself and trusting my instinct despite my lack of knowledge or skill I had for whatever it was I was pursuing.

2. Asking questions to those who did have the skills.

3. Opening myself up to criticism about my style and work. 

4. Applying to jobs I thought I couldn't get, which is how I landed my roles at Saint Heron and A.L.C.

5. Self confidence and self love.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

I feel like photography is an oversaturated field, but I also feel like people can separate one who takes pictures and one who creates a story while capturing a moment. I feel people who only "take pictures" lack vision and detail.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

Currently I am working on two photography series, "The Colored Wall Series" and "Boys in the Front Seat." Each series tackles unique images of women and men of color. "The Colored Wall Series" is a photograph collection of women of color on a variety of colored walls throughout Los Angeles. Over 20 women are represented through visuals that remain true to their style, and essence. This project is about displaying these women throughout different perspectives, seeing the lack of representation of women of color throughout the media. Each woman has a different style, look, and vibe each set of photos.

 

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WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I love colors. I love photographing monochrome colors.  I love vibrant work.My work is bright, colorful, and delivers a vibe. My style definitely reflects my Saint Heron family style.

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

My first love is photography. I would love to photograph more campaigns and editorial work for myself as well for other publications and brands while leading creative direction.

 

Photo by: Emari Traffie

Photo by: Emari Traffie

WHAT IS FRUSTRATING YOU RIGHT NOW?

The lack of financial funds is probably the most frustrating part about being a freelance photographer. There are so many projects and series I want to start and display, but the lack of funds clearly makes it difficult. I do think it's a great way to learn and create ways for you to get what you want done.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

If I could have an assistant I would ask she/he to help organize my life! It would consist of making my appointments, managing my bills and schedule, assisting with my shoots and reminding me to sleep.

 

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LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

It will all be ok. Everything I'm looking for is looking for me too.

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

How do you successfully work with friends on projects/collaborations/business?

How do you create a business and finding the proper funding to fund it?

How many people would you have on your creative team when starting out?

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I am looking to lead creative direction for fashion brands and musicians as well as photographing a variety of events in both industries. I am looking to collaborate with other artists who have raw visions and stories to create for the culture.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

My ideal client/job/collaboration would be with people who are open to sharing their ideas/visions as well as listening to mine. I would love to freelance for a person/company who has a culturally progressive agenda and is looking to make an impact on their clients/audience. I believe it takes a community to successfully curate a vision.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

My day rate for photography and/or creative direction starts at $350 and $70 hourly.

 

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HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Send an email. I love when someone approaches me with a professional pitch for an idea or project, like a treatment. Every detail like budget, visuals, location, equipment, etc. matters. It saves time on both ends and can lead to the opportunity of collaborating and working with one another quicker.

 

HOW DO YOU STAY CREATIVE?

Drink water, stay in the sun, study other creatives

 


This member profile was originally published in July 2017.