Casha Doemland
Writer/Content Creator

casha doemland profile photo

Casha Doemland

Writer/Content Creator

Echo Park, Los Angeles, California

www.cashadoemland.com
instagram @cashad

 

WHAT DO YOU DO?

I currently split my time between two companies in Los Angeles. Half the week I am a content creator for Beast and Babe, a dog goods company headquartered in Venice and the other half, I am Staff Writer for Citizine, a new lifestyle and travel platform geared toward millennials that showcases LA's culture through those who shape it. When I am not cranking out work for those two companies, I am pitching publications and writing blog posts and poetry. 

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

Well, the first step I took was moving to Los Angeles over a year ago. Upon my arrival on the west coast, I accepted a position on impulse for Hello, Adventure LLC, a travel company with creatively curated workcations in the top destinations worldwide. I spent a few months in Indonesia helping founder, Sarah Moe, launch the company of her dreams and learning every aspect involved with a company in its infancy. After her company was up and running, I returned to the LA and accepted an internship with Sonja Rasula at Unique. During my time at Unique, I helped each branch with social media and bits of marketing and public relations. Additionally, I was the right-hand woman for the event producer of Unique LA.  Through those two companies, I have created a solid foundation for content creation and marketing/PR. 

As for writing, I simply wrote and wrote and wrote until I found the confidence to create a blog. Although I can't take all of the credit as my cousin, Paco, gave me a big push. So this one goes out to her, haha. No, but I took the time to pitch publications and the first publication to believe in me was BUNCH Magazine. I've written a series of Tips & Tools for the website as well as interviewed a handful of creatives. From there, I had a small foundation to pitch other publications. Now my website hosts my blog and a page dedicated to my additional works, which I use as a portfolio to pitch new publications. 

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

My biggest advice is to remain humble, work your ass off and stay kind. I never think I am too good for a position for each job I accept helps me grow and move forward. When you're first starting out, take unpaid gigs to gain experience. Attend a handful of workshops and creative conferences to gain knowledge and exposure to creatives in your field. 

 

WHAT ARE YOU WORKING ON RIGHT NOW?

I am currently working on a series of projects within the two companies I work for. I am assisting Beast & Babe with all things digital, from photographing products to finding rad collaborations. As for Citizine, I am interviewing creatives and influencers while pitching in-house pieces of my own. When I am not working in either of the offices, I am spending 3-5 hours a night honing in on my personal writing and pitching new publications. My goal is to publish a collection of poetry and to have my words in 15 publications by my birthday in September. 

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

My style is raw vulnerability meets sarcastic humor and the best project to represent this is my personal blog. Each post showcases who I truly am, a softy with a wicked odd sense of humor. You can check the pages at cashdoemland.com/blog

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

The love of my life has and always will be writing. I wish I could focus more of my energy on pushing my passion projects and traveling the world to fuel my creativity. 

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

I struggle with saying no to people. I will accept any gig anyone offers me as I am keen to learning new skills and working with a variety of creatives. Yet, by doing this I have a never ending list of work on my plate and my passion projects are pushed to the back burner. 

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Wow, that is a question I have yet to think about. I would love a right-hand individual to bounce ideas off of honestly. I would love someone to help me with the creation of a zine I aspire to produce one day. I would love help maintaining my blog and my inbox. So, basically little things here and there to help keep stress levels down. 

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

You are a writer for nothing makes you feel more alive than when your words hit the page. With that being said, I wish I would have taken more English classes in college and pursued the writing degree I desperately wanted. 

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would love to obtain more information about SEO words. As someone who focuses on narratives, poetry, and interviews, I would love to dip my toes into the world of copy writing. 

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

It would be groovy to receive more freelance writing gigs and to work with more creatives. 

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I thoroughly enjoy working with individuals who offer good vibes and groovy times. It's always great to work with someone who can help you grow and vice versa. I am currently working with an editor who believes in my writing and my ability to grow as a writer. When I first started working with her, she sat down with me to edit my pieces line by line. It was kind of amazing, the amount of time and dedication she took out of her day to assist a newbie. Additionally, I love working with individuals who blow the doors of my mind wide open to new ideas and perspectives!
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

The rate differs per project and I'm a little shy about money, so I will provide a bit of insight instead. When you're pondering what to charge a client, begin by looking at the deliverables. How much time, energy and resources are necessary to complete the project spectacularly? Additionally, keep in mind the budget you need to stay afloat and the amount of projects you can take on at once. All of these factors will create your rate per hour or for the project as a whole. 

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Emails are the best mode of communication, so slide right into that inbox at cashadoemland@gmail.com

 

HOW DO YOU STAY CREATIVE?

I stay curious. I stay lost. 

 


This member profile was originally published in June 2017.