Anna Vatuone
Anna Vatuone
Personal Brand Strategist
San Francisco, CA
www.annavatuone.com
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WHAT DO YOU DO?
“I teach entrepreneurs + executives how to build their personal brand.”
This means that I help entrepreneurs and executives to clarify their mission, optimize their digital assets, and convey their personal story in a way that moves decision-makers. I’m passionate about helping people understand the power of personal branding. I’ve seen how it changes the trajectory of entire organizations, careers, and professional standing. It’s the most powerful form of marketing I’ve witnessed; it will inspire action, drive profit, and increase your company’s brand recognition.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I got really serious about “showing up" online. Personal branding, at its core, is about sharing what you know—over and over and over again. It’s about sharing your personal passions and professional expertise in a way that provides real value to your audience. It’s the long game—and most people don’t have the patience for it. I never gave up, and I believe my tenacity is the reason I’ve been able to build a profitable business that is centered on helping others accomplish real personal branding success. Once you’ve established your personal brand strategy, you’ll find a whole new world of possibilities and advancement. You just have to stick with it!
How do you stand out in your field?
By having a personal brand! This is my competitive advantage, because no one else in the entire world can create something that is even remotely identical. It’s unique to me. It’s why someone calls me instead of the other girl.
Once you build your brand, it’s yours. Totally and completely yours. Untouchable by your competitors, because it’s the very thing that separates you from them. And if you’re reading this, you’re likely a person who wants to create a purposeful social media presence, gain clarity around your personal mission and message, and make a name for yourself in your industry—which means that personal branding is an extremely smart idea if you want to stand out in your field ;)
WHAT ARE YOU WORKING ON RIGHT NOW?
I’m working on scaling my business into a personal branding agency. If you’re an agency owner, I’d love to connect with you!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My own personal brand identity has been created with a nod to Parisian culture. It’s that “je ne sais quois” — a hard to define characteristic that makes something chic and sophisticated. I draw my inspiration from contemporary design, classic essentials, and a feeling of sophistication and effortlessness. I love all that is bold and feminine. I’m not saying I always exude this sort of style - but I would sure like to.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I love to write. Although it’s already a big part of my job, I wish I had time to do it even more often! (Currently working on my first book…eeeep)!
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I just hired a virtual assistant this week! I’m having her pitch my story ideas to different publications—super excited about this.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Oh goodness, I would tell myself to RELAX. You’ll get to do all the things you want to do. You’ll have your shot at the gold, enjoy every season of your life as it comes.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I would give anything to talk with Seth Godin about digital marketing. I respect him so much. I loved his book, This is Marketing; it helped me develop more effective marketing strategies for my business.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I’d love to become a regular contributor to more online magazines.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I’m passionate about working with executive teams who are interested in using personal branding as a way to grow and build awareness for their company.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
My projects start at $1,500.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Schedule a time that works best for a video chat, here! I’d love to meet you and hear about the vision you have for your personal brand.
HOW DO YOU STAY CREATIVE?
Self-exploration and a strong desire to learn.
This member profile was originally published in January 2019., updated September 2019