Come by and listen to our special guest, ProfG of You are a Circle, talk about "Psychographics: A Branding Secret". Afterwards, play on the set, have fun, and shoot.
This is a place for content, collaboration and creativity.
Psychographics: A Branding Secret
In this short, 30 min. presentation, Guillaume Wolf "Prof. G," teacher at Art Center College of Design and author of You Are A Circle, and You Are a Message will introduce one of the most potent communication tools for your business: Psychographics. Like a newfound secret advantage, Psychographics allows you to understand your customers in depth and communicate in a way that's meaningful to them. Next, you will be challenged through a fast exercise to rethink your communication with the Psychographics approach, in order to create the perfect message for your audience. Get ready to be surprised, to learn, and grow!
+21 and Up