Nicole Best

nicole best

Nicole Best

Copy Writer / Editor / Digital Strategy

Los Angeles, CA

www.haikantwithyou.com
instagram @nikkiibest
instagram @haikantwithyou 

 

WHAT DO YOU DO?

I am a freelance copywriter, blog contributor and published author, specializing in brand identity, product, web & email copy and influencer strategy.

I recently published a book of poetry on modern dating that can be found on Amazon and is sold within seven bookstores throughout Los Angeles - including Skylight Books, Stories Books & Cafe and The Ripped Bodice. I also lead partnerships and influencer programing for the leading tech accessories company in the market currently, Casetify. 

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I started my career in digital strategy and community management at the creative agency and studio, Matte Black. Three and a half years later, I was able to lead the agency's influencer vertical while also handling a multitude of copywriting projects for clients in-house.

In January of 2017, I started doing freelance copywriting work outside of Matte Black for a few lifestyle + beauty brands. See a deck of some projects attached here.

I have a degree in Journalism from San Diego State University and have also contributed articles to NUDE Magazine, Bunch Magazine, Sisters Magazine, along with trade publications like the Shape Shift Report, etc among others. I love crafting a narrative and using words to do so, which is why freelance copywriting has become more of my full-time career. 

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

They lack the ability to switch their voice based on the brand they work for; which is an extremely important skill to have. 

 

WHAT ARE YOU WORKING ON RIGHT NOW?

I'm currently working with a brand called Uprising from inception on all social, web + email copy in preparation for a brand launch in November. I'm looking to garner more clients in this range where I can help you from the inception of your brand to fully define who you are, who you want to be and who you want to attract.

I'm also working to distribute my book, Haikantwithyou to more bookstores around Los Angeles and hopefully expand to San Francisco, Orange County and more stores further up the west coast. The book has an associated Instagram account that I'm actively curating which can also be found @haikantwithyou and you can buy it on Amazon, here.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I would say my style is definitely more colloquial and conversational. I like to write in a way where people think they're having a conversation with you, instead of reading words on a page, if that makes sense. Ideal voices to work with are a bit cheekier, sassier, punnier, with a hint of double entendre. But like I said above, I have the ability to refine the voice based on the brand so always open to different projects! 

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

The writing, definitely. Figuring out a way to really monetize it is a big priority for me right now. I’m open to more of a freelance structure with it and really want to start churning out content for brands/influencers/creators who need help with it (be copywriting for a web project or submitting weekly articles to supplement a blog). 

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Making a website! I'm not so technologically savvy when it comes to building them, and am trying to create on that is simple, minimal and shows my capabilities - something that lives outside of a PDF.

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Engage the shit out of my poetry account. I’m aiming to grow by 10% a week but mining is HARD. And tedious. Send help, asap. 

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

To not let anyone instill doubt in you. People will tell you everyday that you can’t do something or that it’s risky but you shouldn’t listen to them. Also, to just start. Starting is always the hardest part; but it's the ammunition you need to really bring any idea/passion/creation into fruition. 

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

Writing a novel! It’s figuring out how to get a literary agent interested in the material; finding the right literary agent; and then writing a proposal that stands out. There are so many things that need to happen (and I don’t know anything about self-publishing) so it’s more so that I need a how-to manual. Or a publisher to come to me. Yes, that would be great. 

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?


Would love longer-term copywriting projects. I'm about to help an agency draft the brand persona in a strategy and then if everything is approved, I'll be their copywriter for all future web, email & product copy. So it's getting a brand on board with your voice and vision and then implementing that voice every step of the way - through social, web, email, etc. 

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Ideal job or collaboration would be working with someone at The Cut or Vogue to publish a column that ties my poetry in some way. Whether it's a weekly column about modern romance or I send them exclusive haikus based on different verticals of their multitude of columns, I would love to marry content in my book with a publication.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Hourly rate starts at $55/hr depending on the project and can scale up from there. 

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Email me at best.nicole12@gmail.com

 

HOW DO YOU STAY CREATIVE?

Bike Rides and Bookshelves / Is how I stay creative / Value alone time

 


This member profile was originally published in May 2017.