Meghan Hartman

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Meghan Hartman

Web Strategist / Marketing Designer / Founder of Crafting Creative

Athens, OH

www.craftingcreative.com
instagram @meghancreative
facebook
twitter @meghancreative
 

WHAT DO YOU DO?

I work with creative entrepreneurs to get to know their ideal clients (research), craft their message in a way that connects (write), layout their website in a user-friendly way (design), and build their websites in Squarespace so they can attract more clients with less hustle.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I started working as an in-house graphic and web designer for a small software company. After about 2 years there, I accepted a remote position as a UX designer for a startup agency and working remotely allowed me extra time to start taking freelance clients on the side. I've since transitioned to doing more education and consultation, rather than freelance design work.
 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

I find that other people in web design usually do "branding" and website design from an aesthetic perspective. And so they aren't always as strong in related skills that integrate with design (like copywriting and marketing strategy).

WHAT ARE YOU WORKING ON RIGHT NOW?

I'm learning more about marketing and design for b2b SaaS companies and am experimenting with some different strategies that aren't the traditional Google PPC ads, which are crazy expensive.
 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

Androgynous, bold, approachable, and with a touch of rebellion. I feel like this Pinterest board best represents my style and taste.
 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I'd like to be able to focus more on the research, writing, and messaging and less on the design.
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Responding to emails, updating my blog post graphics, adding posts to my Instagram schedule, and optimizing my Twitter and FB posts queue (meaning improving the captions, removing irrelevant or dead links, etc).
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Work on building my Insta following by liking and commenting on posts, updating my blog post graphics, and basically all of the tasks I just mentioned above.
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

I wish I had told myself when I first went to NYU that I should enroll in their Gallatin school and create my own degree program combining marketing, UX, and entrepreneurship.
 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I'd love to talk to someone that's killing it as a SaaS enterprise-level business owner (in terms of marketing effectively).
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I want to collaborate (aka learn from) other creatives, I want to make friendships, expand my mind, and open my world. Working from home leaves me in a bubble.
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Ideally, my side business would earn me more than enough money to take care of my husband and I. We'd live in a walkable city and I'd work from a co-working space where I could interact with other creatives. And I'd be doing education, consulting, and not design work.
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

$65k annually, $900/mo. for 10 hours on retainer, or $100/hour

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Just send me an email. But I think I'd prefer text or Voxer or Slack in general.
 

HOW DO YOU STAY CREATIVE?

Consume varied content, find connecting threads.

 


This member profile was originally published in December 2017.