Graphic Designer / Art Director
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I started college not knowing what I wanted to do, and ended up dropping out my second semester to do a little soul-searching. I was becoming more and more interested in graphic design, and decided to teach myself how to do it with online classes and by studying the work of designers I admire. I was raised by an entrepreneur and have never liked working for other people, so I was itching to start my own studio right away. It's definitely the harder way to do things and the learning curve was huge, but I don't regret any of it!
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
Designers, particularly those who specialize in branding, tend to use jargon most normal people can't relate to, and they all start to sound the same. I avoid convoluted phrases like "together we'll design an effective digital solution to further your bottom line". Us designers also tend to take ourselves and our work very seriously, so I try to keep a sense of humor and be a real human being.
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm currently working on the second phase of a website overhaul for an interior designer. I also have personal projects going all the time, and am right now in the planning stages of a mixed media project.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I think my style and perspective surprise people, especially those who know me well. I dress mostly in neutral colors and have never been hyper-feminine, but in my work it's the complete opposite. I'm inspired by the magic of unabashed femininity, and I adore working with women and telling their stories. There's something so powerful about embracing the soft and delicate, and I love when people connect with that part of my work.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I'd love to do more art direction for small businesses, whether it's conceptualizing a photoshoot or designing a book.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I'm an intense perfectionist, and not in a strength-disguised-as-a-weakness way. It's something I've struggled with forever, as I'm sure most creative people have. I'm not sure it'll ever go away, so I've accepted the fact that I have to fight it anew every day.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Client onboarding! I'm an organizational freak so I have systems in place, but it's still so tedious.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I would go back to when the gap between my work and my expectations for my work was ten times bigger, and tell myself to keep making crappy things because your skills will improve. It was definitely hard to see that at the time.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
If I could talk to an expert about anything, I would ask for advice on cultivating authentic relationships. It really does take a village to build a business, and making connections has been a struggle for me in the past. As an introvert I cherish deep relationships, and would love to connect more with other creatives.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I love all types of creative projects for small businesses, from branding to print design to art direction.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal client is a restaurant, lifestyle, or fashion/beauty brand, and there's a deep level of trust between myself and the person I'm working with. My favorite clients are those who are like, "I don't have time for this, I'm busy killing it at X, Y, and Z. Do your thing, I'll be over here if you need me!"
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
I'm currently experimenting with value-based pricing so it's hard to give any kind of range. I will say that people often come to me looking to build a custom website with a budget that's half of what they need; typically you should expect a starting investment of at least $8000 for a custom site that's both beautiful and strategically designed to accomplish your goals.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
It all starts with the contact form on my site! Once you fill that out, I'll reply with another handful of questions to make sure we're a good fit for each other. It helps to have a timeline for the project in mind, as well as a future vision for your business that we can chat about (and try to make happen!).
HOW Do you stay creative?
By keeping the love alive.
This member profile was originally published in October 2016.