Director of Photography
I am the founder of Tinylicious. When a service or product business needs help converting their leads into clients, that’s when I come in. I create videos for their websites/social explaining their services, workshops, products. Also, if they need to grow their audience, we focus on brand awareness content to catch people's attention in a lasting way. Not only because it is the most loved type of content, but because videos are great at making us feel something and feeling is the easiest way to remember something. Therefore viewers have more chances at remembering your product/service and most likely to convert into customers after watching it. While making sure that everything matches their branding. I love learning about the psychology of content!
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I’ve always loved art, creativity and making videos. Growing up, me and my cousins used to make our own telenovelas! (I’m from Argentina). Yet, after high school I went on to study fashion design instead and during my summer breaks I used to travel and work as a photographer in Vail, CO. In 2009 I won the green card lottery and moved to Los Angeles where I decided to focus on fine arts and also studied spiritual psychology. I was really trying to re-discover my purpose and why I was here, which organically led me to make videos again. My efforts to understand someone's story about why they do what they do, was what kept drawing me into filmmaking. And if you look at my work, you will see that I am always trying to capture real beautiful stories.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
I think everybody is so focused on trends and looking a certain way that they lack originality. And even though a lot of things are already invented, they don’t exist in your “personal flavor” yet. And the best opportunity you have is to shine your own light.
WHAT ARE YOU WORKING ON RIGHT NOW?
I am currently working on a series of interviews about sustainable creativity. What keeps creatives going (in different industries) when the going gets tough. It’s been such a rewarding and slow process, but eventually it will become a documentary to inspire others to live a creative life.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My videos are candid, clean, and have an editorial feel to them. I love working with bright pops of color and mix it with white.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I am very happy with my work and I keep growing every day with each new project that I take on. I love creating video marketing campaigns from start to finish. However my favorite thing and what I wish I could focus more often on is directing.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Last year I was invited to a social media conference in NY to talk about videos and I ended up creating a full hour workshop called "Video Messaging: Crafting Your Brand’s Story". I’ve been meaning to create an online class with this content, yet I’ve been so busy with projects that I’ve been putting it off. I think I might have resistance to being in front of the camera, ha!
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I would make them organize my closet. It’s a nightmare in there. I am due to some good spring cleaning!
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
My mom passed away when I was 14 and it completely shuttered my life. The world as I knew it, had ended. It took me a long time to get my life on track and I think it’s because I had stopped caring about the world. I blamed a lot of the things in my life to the fact that my mom had died when I was young. And if I could go back to my teenage or young 20’s self I would tell myself that I am a responsible creator and that every day I have a choice to create beauty in my life or not. It is mine to choose and no-one else's. That I am not a victim and I am not what happened to me and that I survived.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Styling and set design. I love the magic of creating something from scratch, a world that has yet to be invented. I would love to learn more about what goes into designing them as well.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I would love to do more video productions for brands.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
A small business owner or marketing manager that wants to create a cohesive Video approach for their campaign. Someone that’s looking for beautifully shot original content that really captures the essence of their brand, and want to create a few videos throughout the year without breaking the bank. Someone that’s flexible and trusts our creative process. Someone that wants to increase sales and brand awareness in their business.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Pricing really depends on the magnitude of the project, if we are shooting on multiple locations, if we need to hire a model for the shoot, stylist, if it requires more than 1 camera, etc. Some of our videos cost $, others $$.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
The best way is to email us at firstname.lastname@example.org with a brief introduction about the project and what their desired outcome would look like. Even if they don’t have that image in mind, it’s a great question to ask, because it sets up the expectations and points into a direction of learning more about what they want to create. I am all about intuitively listening to what they need to create, express, achieve first and from there create a budget for it that supports that vision.
HOW DO YOU STAY CREATIVE?
I stay creative by tapping into an inner state of cooperation with what’s in front of me.
This member profile was originally published in April 2017.