Lauren Popadiuk
Designer/Art Producer/Brand Strategist

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Lauren Popadiuk 

Designer / Art Producer / Brand Strategist

Calgary, Alberta, Canada

www.lapopadiuk.com
Instagram @lorange___

 

WHAT DO YOU DO?

I am a Designer, Art Producer and Brand Strategist. In essence, I like to think of it as bringing brands to life and keeping them thriving through compelling design, web design, copywriting and photography or storytelling.

As an Art Producer, I work to get the right people in the right places at the right time so that they can create amazing photographic work. Sometimes this happens in my city or when I'm lucky, in other countries.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

The long road to creative work, for me, has been more of a zig-zag. Luckily, all of the zags have chalked up to some epic experiences. Prior to my current gig, I was the Communications and Marketing Manager for Phil & Sebastian Coffee Roasters, where I managed every aspect of their public presence and Marketing Communications strategy. Along with all that valuable experience, I have worked independently with Universal Music, Our Daily Brett, Inventory Magazine and more. Originally I studied psychology, but switched to study graphic design and graduated in 2012. After that I went on to study Communications, and next year I will attempt to do my Masters in Writing and Media Studies. Key word being attempt.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

I think it all boils down to aesthetics and getting the results your clients are looking for, and a little extra razzle dazzle.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

Currently, I am building websites and designing for existing clients and some wonderful new ones too. I am also working on a an exciting side business of a physical product which is a first for me, and a film. I won't say too much more about those two for now if you don't mind. Also, always working on balance... Literally, my physical balance is terrible.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I am always evolving and pushing my self to experiment with new ideas, materials, platforms and typefaces. I like to know how all of these perform in different situations so I can be more self-reliant and resourceful in regards to my work. The experimentation also helps me to create varying results for clients, and so that they don't look like everybody else. The project that represents my style best is always the one I am currently working on.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I wish I could focus on learning how to be a better entrepreneur. I think I have the other skills down.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

I think the only thing holding me down right now is that there isn't enough time in the day to explore all the things I want to explore. I recently rented a new studio, so hopefully I will start painting more and have more space to play.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

It would be amazing to have someone clean my house. It that answer allowed?

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

High School graduation, 2007: Lauren, listen to your Mom, being an artist is a career.

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would love to talk to Werner Herzog. About literally anything, but also about the potential of me being his Co-Director. Dream big people!

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I would love to work on more branding, website projects and produce some really amazing photoshoots.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Clients that are open to new ideas and happy to have fun while working together. I love to laugh.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Gah, the tough question. Each project and my skill set are varied, so it just depends on the project. Lets talk!

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

I always prefer a love note via email, but if you're shy a regular email will do. I am also a conceptual thinker, so images or GIFs work too.

 

HOW DO YOU STAY CREATIVE?

It's a big world. I get out there.


This member profile was originally published in February 2017.