Kristi Head
Creator of LITE+CYCLE, Branding Designer


Kristi Head


Los Angeles, CA

Twitter @liteandcycle @kh_studio
Instagram @liteandcycle @kristi_head
Pinterest kristihstudio


What do you do?

I help companies innovate or re-innovate brands through identity design, product development and packaging design.

I am also the creator of LITE+CYCLE a collection of products that combine the intelligence of nature and elegant design.


What are you working on right now?

I am working on a consultant basis with select clients on growing their brands through product and packing innovation.


Give us an example of how you do your job like a BOSS.

I consider that I do my job more like a collaborator rather than a boss. I do this by listening to my clients goals and ideas first and foremost. Then I work with them and a team to make the best come forward.


For other people in your field, what do they usually lack?

Designers can sometimes let their ego get in the way of providing a client the best service. I see that they can sometimes lack the ability to know when to choose service over their own design sensibilities. 


If you have multiple jobs and/or skills, which one do you wish you could do more often?

Having multiple jobs and skills keeps me inspired and fresh. So I probably wouldn't do one thing more than the other. Except maybe add something, like teaching.


What is frustrating you right now? 

Politics in the USA.


What are you putting off right now, but you know you have to get to, but you haven’t had the time? 

A vacation. 


If you could hire someone for $20/hour, what would you have them do to make your day easier?

Everyday task help around the studio.


What are all the tools (digital or physical) you use on a regular basis? 

Illustrator and my ruler.


If you could talk to an expert to gain more insight on something, what would it be about?

I would like to speak to someone about the impact of air quality as it relates to consumer goods. To learn more about the concrete scientific facts on how it effects our health.


What kind of opportunities/projects are you looking for?

Brand development or re-development. Logo and/or packaging design. Creative consulting for any aesthetic challenges. 


Describe your ideal collaboration. 

Conceptualizing products and brands for larger companies that have resources and need a one stop shop for innovation.


What are your deal breakers?

When a client is uncertain of their goals.


What is your hourly rate, retainer, or salary range?

Projects start from $1,000 and up. Hourly rates and project rates up on request.


How should someone approach you about working with you?

The best way to communicate with me is to email me directly.

This member profile was originally published on May 2015.