Julie Jordan
Photographer

Julie Jordan

PHOTOGRAPHER

Los Angeles, California

juliemjordan.com
Instagram @juliejordangram

 

WHAT DO YOU DO?

I take photographs! I take photographs of people and places. I take photographs of truth. I follow color and light with my eyes and I try to capture beauty. Sometimes, though, truth isn’t always beautiful; but I like my job because it offers the challenge of converting it into something beautiful.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I’ve taken a lot of steps — even steps that I didn’t think would matter, but they do no matter how small or how big. Every photograph you take is a step further, as is every conversation you have with someone about you and your work (and that person and their work!). The most recent step I’ve taken was quitting my day job to pursue my photography career. That was a BIG step.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

I’ve always dreamt of one day having my own magazine that embodies a lot of my photography, but I was always unsure of what I wanted it to be about. Because of the recent turn of events from the 2016 election, I think a strong light has been shown onto women empowerment. I want to help shine that light, too, even if I start out on a local scale.

My last job was at Menotti’s Coffee Stop in Venice, CA (just underneath the Venice sign on Windward Ave). There are a lot of creatives here in Venice, and the coffee shop is a big hub for them. I met a lot of talented women whom have really inspired me. That’s where I came up of the idea of “The Windward Woman” — a publication that talks about women who live in Venice, what they do, what their projects and accomplishments are. I feel like people need to know about what empowers them in order to get inspired, too.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I think a lot about truth when it comes to my work. I think photography is an art medium that was created in order to document reality, but overtime, has developed into a mechanism that can manipulate said reality. I try not to play with my photographs too much, because I want the viewer to feel as though he or she is seeing exactly what I did.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

We all have multiple skills or work in various industries, which one do you wish you could focus more on? I would like to focus more on publications — look books, magazines, etc. I think with these types of creations, because you’re holding something tangible and your photographs are able to come full circle.

I’m also trying to deepen my relationship with light, because as a photographer, it can be your best friend or worst enemy. I’d like to get to know her just a little bit better.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Like we talked about earlier, this career is a lot about step-taking. I think what’s most frustrating right now is not knowing what step to take next. I think the trick might be to take multiple different steps, because eventually one has to lead you in the right direction, right?

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

One of my bigger stresses is laundry — for some reason I feel like having a big pile of laundry indicates that you have a big pile of life laundry to take care of, as well. This isn’t entirely true, but it is a metaphor that helps me keep my life together. So someone who could help me ease up on those loads would be extra helpful!

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

“It starts whenever you’re ready to.” Sometimes I think we think there will be a better time to do things, when really, timing can always work with you. Had it mattered if I quit my day job a little earlier or a little later? Probably not. All financial considerations aside, just make sure you’re emotionally prepared to take whatever step you think is necessary.

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I’m still a baby in this industry. I would love to talk to any photographer about how they got started and what kind of steps they took in order to get into the business. A little guidance never hurt.

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I want to up my portrait game, so I’m looking to shoot someone inspiring people just to get a sense of their story. I’ll take any opportunity, near or far!

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

One day I’d love to work with my big sister. She’s about ten years older than me, and is way more in the game than I am, so it’d be an honor work beside her once I’ve gained enough stride. Then I’ll know I’ve really made it.

I hate to say it because it's cliche, but I like to work with people who make work “fun”. I also like to work with people who let me learn more about myself and will push me further than I think I can go. But that’s an easy one — I’m easily inspired.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

It varies. It of course depends on time and the project — I have day rates, half day rates, hourly rates. This is a specific question probably meant for conversation between me and the client, I think!

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

I’m an easy audience, so shoot me a joke if you’re in the mood. But really, I’d love to hear from anyone about anything! I’m just a quick email away. Please don’t proceed with caution.

 

HOW DO YOU STAY CREATIVE?

Take a walk outside!

 


This member profile was originally published in Febuary 2017.