Judith “Jude” Martinez
Founder of InHerShoesMvmt


Judith “Jude” Martinez

Founder of InHerShoesMvmt

Los Angeles, CA

Instagram: @j_u_d_e_ / @inhershoesmvmt
Twitter: jdthpmrtnz / inhershoesmvmt


What do you do?

I’m Jude and I create possibilities. An instigator at heart, philosopher by trade, I am a recent grad out to make a difference in the world.

A SoCal native, NorCal educated, currently in a gap year, I begin law school come fall 2015. Since graduating, I’ve founded InHerShoesMVMT - a movement committed to girls living lives of exploration, empowerment, and possibility.

Based in Los Angeles, InHerShoesMVMT brings together young high school girls and professional women to create a community of sharing. Standing for fierce felines everywhere, we seek out high school girls from underprivileged backgrounds, are first generation students, or are receiving significant amounts of financial aid to pursue their education, and create for them a day filled with wonder at our #CatalyzeCourage Summit. 


What inspired you to create InHerShoes?  

When I graduated college I felt lost. Throughout my entire 22 years of life I felt I always needed “a plan”, and not only that, it needed to be “the perfect plan.” Finally graduating, I felt scared and confused about what I wanted to do. I was on the fast track to law school and had made plans to begin schooling the following fall. But then suddenly questions like, “Am I ready?” “Am I doing the right thing?” or my personal favorite, “Am I good enough?” always came to mind. I then realized these questions aren’t particularly unique to me.

Everyone at some point comes across similar conversations with themselves. We never really outgrow doubt, fear, and uncertainty. They just change pending on what becomes important to us. After having conversations with friends, peers, and mentors, I realized what I really wanted to do was make a difference by contributing to others - specifically, young girls and women.

Once I discovered this, I realized the only question I began asking myself was: What would I do and who would I choose to be if I were just 1% more courageous? I began asking a variety of women from all ages and stages in life and the answers I received were amazing. I got that its okay to ask questions, explore other possibilities, and feel confused when you think you have to be certain. I want each girl to get the same thing and know what its like “in her shoes”.

If you have multiple jobs and/or skills, which one do you wish you could do more often?

Public speaking and design.

Which of the two would you like to do more?  Why?

Public speaking. And when I say public speaking, what I really mean is communicating. Though I love me some alone time and actually consider myself an introvert, I love the impact sharing through words can create. I would say both design and sharing are both different ways of expressing yourself, but I love the “now-ness” of speaking with others. It’s live. You can see the effect a simple string of words can have on someone right in front of you. It’s an experience that I think can touch, move, and inspire people to do awesome things.

Give us a specific example of how you do your job like a BOSS.

One of the most memorable connections I am proud to have been a part of was connecting a young girl with a fellowship experience that allowed her to travel to The Gambia. Her research and work there over the course of her stay completely altered what she wanted to do with her life where she is now living abroad in Micronesia working and teaching. Part of the beauty of creating connections is the spontaneity and serendipity of it all.

What are you working on right now?

Founding and creating InHerShoes as an official 501(c)3 non-profit. We are scheduled for our official status come June 2015! While doing this I am currently in the process of getting certified for Grant Writing and Administration.

What is frustrating you right now? 

Funding!  I just launched my first ever kickstarter campaign! Getting the word out about InHerShoes and what we are up to would be a huge boost toward getting us the funding we need!

If you could hire someone for $20/hour, what would you have them do to make your day easier?

Reach out to professional women to grow our InHerShoesMVMT network

If you could talk to an expert to gain more insight on something, what would it be about? 

How to make sure your business strategy “works” to not only have it sustainable and scalable, but also keep the momentum of your startup/nonprofit.


What kind of opportunities/projects are you looking for right now?

Collaboration with awesome, inspiring women who are interested in making a positive impact on young girls.


Who would you love to reach out to? 

Women who take a stand for what they are passionate about and are interested in contributing to making an impact in the world. From TedTalk Speaker Brene Brown, Music Moguls Taylor Swift and Colbie Caillet, to the local businesswoman down the street, we’re interested in professional women from all professional backgrounds, spheres, and interests.


Describe your ideal collaboration. 

A yearly #CatalyzeCourage Summit in a different city each year in collaboration with the local professional women/artists/ creatives/visionaries/thought leaders/disrupters of that region!


What is your hourly rate, retainer, or salary range?

Depends on the details and needs of the project!

Grant writing: +/- $25 per hour

Resume writing: $15

Video editing: +/- $20 per hour or flat fee pending on what you need

Marketing materials/design: +/- $20 per bundle (set of 5 graphics - e.g. business card design, poster, social media etc.)

Public speaking coaching: freeeee for first 30 minutes (including speech writing)


How should someone approach you about working with you?


Personal:  judith.pauline.martinez@gmail.com

InHerShoes: judith@inhershoesmvmt.org

An intro that tells me a little about themselves and what they see possible by working together!


This member profile was originally published on January 2015.

Los AngelesPunoFounder, Writer