Jo Murphy
Founder of Making Faces GLO

JO MURPHY

FOUNDER OF MAKING FACES GLO

Washington, DC

www.makingfacesglo.com
Instagram @makingfacesglo
Twitter 
Facebook

 

WHAT DO YOU DO?

About six months ago, in between my ‘big girl job’ in project management for government clients, I started to create the MFG site with one goal in mind...that eventually became about seven goals in mind. My original goal was simple: see makeup and beauty from different perspectives from around the world.

From there, the idea grew and morphed into a more comprehensive site with a focus on beauty products, community submitted posts, and stories from around the world. While I continue with my regular 9-5 (or 8-6, depending on the day), I work MFG as much as I can: reaching out to people for submissions, searching for people to get involved, and trying to build a following.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I harassed nearly everyone I knew - I babbled about my idea, asked for opinions, hunted for designers and finally invested a chunk of my own savings into starting the site. Sometimes it's been a grind, and sometimes it's been an absolute joy.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

I see too much perfection. There seems to be a reluctance to show flaws, or to talk about them, or express doubt in any way. So much of our online lives is about flawlessness and that's not reality.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

Making Faces GLO! It's been my child and right now it's in its early stages of infancy. I have a newborn: I wake up early to set up posts, I stay up late trying to find more people to reach out to, I talk about my baby CONSTANTLY, and post about it all over social media.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I'm obsessed with Sophia Altholz's vibe - she's one of the graphic designers I worked with and her art is AMAZING. It brings a unique and eye-catching look to my site, and I love exploring the other work that she's created.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

SEO and marketing! I find myself struggling to spread the MFG word and to get people following the site. I've also been trying to learn more design as well but I'm not very artistic so that's QUITE the struggle.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Outreach and spreading the MFG message. It's been a lot of radio silence, sporadic replies, and hours spent researching and trying to find people to reach out to in the first place.

 

IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Researching people who might be interested in sharing their story and reaching out to them! Right now I do it when I have time - usually after work, early in the morning, or weekends.

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

Take more graphic design and coding courses when I was in college. Maybe a marketing course or two. Also, find your passion early and reassess it often. I always loved makeup but only recently did I think about having a career in it.

 

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would LOVE to pick the brain of some of the popular online site founders, namely Leandra Medine of Man Repeller, Danielle Bernstein of weworewhat, and Emily Weiss of Into the Gloss. They're all badass women who have created empires and I'd love to hear about the start of their sites: How did they build an audience? How did they find their niche? What advice would they give to someone just starting out?

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

Getting the opportunity to work with more creatives and to have a network of likeminded people to talk to. I'd love to talk to people who are more established in their projects as well as people like me who are just starting out. I'd also love to find people to collaborate with on different aspects of my project - particularly as we continue to grow.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Working with Sophia on the image design was such an ideal collaboration. It was done through a variety of methods: phone, FaceTime, email, and a shared Google drive to finalize the perfect images.

I'd love to eventually get more of a team together. Currently we're a team of two with a friend taking on the role of Content Editor but I'd love to expand and grow.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

It would depend on the scope of the project as well as the hours I'd expect someone to put into it but I'm flexible of pricing especially if it's someone I really want to work with.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Emailing me at hello@makingfacesglo.com - I have an odd sense of humor so the more informal, the better.

 

HOW DO YOU STAY CREATIVE?

Don't be afraid to fail.

 

LAST ONE, WHO'S IN YOUR GO-TO SQUAD?

Third times a charm to mention Sophia Altholz and her design work found here.

Natalie Andres from Hole Punch Design created a BEAUTIFUL site for me and helped guide me when I didn't always have the most coherent vision.

 


This member profile was originally published in October 2016.