Camilo Gonzalez
Graphic Designer / Art Director / Founder of Horror Vacui

CAMILO GONZALEZ

DESIGNER / ART DIRECTOR / FOUNDER OF HORROR VACUI

Buenos Aires, Argentina

http://www.horrorvacuistudio.com
Instagram @horrorvacuistudio
Portfolio

 

WHAT DO YOU DO?

We design, direct and execute graphic design, interiors and environments from concept through to creation.

We specialize in brand expression and communication within fashion, beauty, art, design and luxury. The signature aesthetic of our studio balances both timeless and contemporary design.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I was genuinely interested in graphic & digital design. It was always part of my life. I started taking online classes in design and coding when I was about 13 years old. Then it was fine arts school where I got the tools to understand the art and design at its best.

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

We wouldn’t like to criticize the work of others; we understand and value the variety of ideas. But we strongly believe in our intuitive skills to capture the essence of our clients and the message they want to spread with it. We are very grateful to count between our clients, many brands from abroad. All of them have put in us the confidence to create the vision for their brand . We feel very proud to represent local and international clients.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

We are currently working on brand identity projects, packaging, image campaigns and editorial work for a couple of fashion & beauty brands.

You can check our recent work here.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

We believe in simplifying order for the essential to shine. We understand the importance of creating aspirational design as a strategic business advantage for added commercial value - no matter how complex the project. The signature aesthetic of our work balances both timeless and contemporary design.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

We began consulting for design and fashion brands, as well as doing interiors, editorials and installations. As I mentioned it before; we are a multidisciplinary studio and we have a big passion for interior design so the idea of having our own product line was always there. We just released a small collection of chairs and eventually we would like to focus more on that.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

We are very happy with every achievement that we have managed, considering ourselves a small studio recently founded in 2015. We believe our biggest challenge is to build enough networks to reach for new clients.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I would definitely hire someone to do PR. I have a tight work schedule that doesn’t allow me to look for new clients much as I would like to.

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

The role that technology has in society today is essential, because besides being useful is indispensable. When we started we decided to innovate in digital tools that allows our customers to reach their audience more effectively; Clean, chic and functional design elements to enhance the user experience.

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

We are a looking for projects that live within fashion, beauty, art, furniture, design, luxury, travel, wellness, etc.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I think collaboration & good communication is crucial. The best results are given when your client trust your judgement and understands that you’re trying to help them to realize the vision for their brand. The ideal collaboration is one where we are on the same page. Our most successful work has been with brands who share our visual language and approach. We recently art directed & re designed the brand identity of AELLA, a fashion brand based in Los Angeles. I met Eunice Cho through ilovecreatives. She was one of the best clients that we’ve worked with.

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Every project is different. First we have to discuss the goals of the project and from there create a custom proposal based on the specific needs of the client.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Drop me a note: camilo@horrorvacuistudio.com

 

HOW DO YOU STAY CREATIVE?

Architecture, Art, Movies, Nature, Furniture, Books & Magazines. 


 

This member profile was originally published in October 2016.