Bri Towne
Editorial Calendar Coach


Bri Towne

Editorial Calendar Coach

Los Angeles, CA

Twitter @bybritowne
Instagram @bybritowne


What do you do?

I make scheduling fun. I work with bloggers to help them create custom editorial calendars and roadmaps for their blog. So basically, I’m an editorial calendar coach and cheerleader.

Give us a specific example of how you do your job like a BOSS.

I take the time to research every blogger I work with. I dive into their archives, their lives on social media AND their favorite blogs and competitors to see what they LOVE. I aim to get in the minds of my clients and really get a sense of what they’re all about. What makes them tick.


For other people in your field, what do they usually lack?

There are lots of physical and digital planners, calendars, printables, ebooks that tell you how to make an editorial calendar. But no one actually gets on the phone with you and holds your hand through the entire process and teaches you how to totally rock your calendar. No one but me.


Of all the skills you use, which one do you wish you could do more often?

In addition to my love of organizing, I have my own blog as well. I would love to take some classes or work with some pros on brushing up my photoshop and photography skills. Learning new things makes me to happy and rejuvenated in my life and business and these 2 things are at the top of my list.

What is frustrating you right now?

Comparison. It’s hard because no one does exactly what I do which is AMAZING. But there are so many printable planners or to do lists out there that it’s kind of hard for me to compete since I’m not a designer. I do the dirty behind the scenes part of organizing and I just don’t have the skills to make a pretty planner to accompany my work.

What are you putting off right now, but you know you have to get to, but you haven’t had the time?

I need to get my files organized. My computer is a mess. For an organizational freak like myself, it’s embarrassing to have my hard drive in shambles. I’m a pen and paper girl but since I work mostly online with clients, I need to get that part of my business in shape. It’s so overwhelming to even know where to start.

If you could hire someone for $20/hour, what would you have them do to make your day easier?

A coffee delivery guy/chef/personal trainer? Ha! Sometimes I sit at my computer so much I forget to do anything else. But probably an assistant to help with the email, social media, PR (!!) and to talk to :) Working from home can get a little lonely, ya know?

What are all the tools (digital or physical) you use on a regular basis?

I’m a pen and paper girl so a physical planner is always in my hand. Right now this agenda from is my favorite. Calendly is my new best friend. It’s a shareable calendar that allows you to schedule meeting AND it syncs with your Google Calendar so I can put ‘yoga class’ in on Friday evenings and then Calendly knows to mark that time unavailable for clients.

We love Calendly too. It's awesome!

If you could talk to an expert to gain more insight on something, what would it be about? 

I would love to sit down for a coffee or wine date with Hilary Rushford. Beside our shared passion for The West Wing, I feel like she’s just a little further ahead of me on this savvy business lady path and I would love to see what it looks like from up there!

What are you working on right now?

I’m working on launching my first Twitter chat for bloggers talking about all things organization. I also just started offering group mentoring sessions which is something I’m really excited about!

What kind of projects are you looking for?

I’m looking for motivated, slightly unorganized people to work with to help them to get their calendars and lives in to shape. I’m also secretly hoping to branch out to some kinds of physical organization (ie closets, pantries, garages) because that’s where my passion for organization stems from.

Describe your ideal client.

My ideal client is motivated, fun, committed. She’s a little organized, but a little frazzled. And a little lost as to what comes next. My last client was just that. She had the beginnings of a plan but needed some guidance and cheerleading to get her totally rocking her editorial calendar.

How should someone approach you about working with you? 

Email is best! -->

Each time I start working with a new client I send out a questionnaire to get a feel for what they’re looking for, and also to know a little about them personally. Like, if they like coffee or tea, or red or white wine? Little things like that can tell you a lot about a person.

What is your rate?

My one-on-one and group mentoring sessions (5 total) are $145. I also do completely custom 3 month calendars starting at $240. (It depends on how many times a week you’re posting.)

This member profile was originally published on March 2015.